Introduction to the News Media Bargaining Code
The News Media Bargaining Code is a significant regulatory framework established by the Australian Competition and Consumer Commission (ACCC) aimed at addressing the bargaining power imbalance between news media businesses and digital platforms. This code mandates that large digital platforms, such as Google and Facebook, negotiate payment for news content with Australian news publishers.
Key Features:
- Mandatory Negotiation: Digital platforms must negotiate with news media businesses to pay for content.
- Dispute Resolution: The code includes provisions for resolving disputes between parties if negotiations fail.
- Transparency Requirements: Platforms are required to disclose information about their algorithms and how they rank news content.
Use Cases:
- For News Publishers: Provides a framework to secure fair compensation for their content.
- For Digital Platforms: Establishes guidelines for negotiating with news organizations, ensuring compliance with Australian law.
- For Consumers: Aims to enhance the diversity of news sources available to the public by supporting local journalism.
