Introduction
The 2025 Common Sense Census: Media Use by Kids Zero to Eight is the fifth iteration of a comprehensive research series that explores the media consumption habits of young children. This report provides critical insights into how technology influences children's lives from infancy through early schooling. Key findings reveal that by age two, 40% of children own a tablet, and nearly 25% have a personal cellphone by age eight. While daily screen time remains stable at approximately 2.5 hours, there is a notable shift in usage patterns, with gaming increasing by 65% over four years and traditional TV viewing declining. This evolution highlights the need for parents and caregivers to navigate an increasingly complex media landscape effectively. The report serves as a vital resource for families seeking guidance on managing their children's digital experiences, offering links to additional resources and tools for informed decision-making.
