Introduction to Salesforce Platform
The Salesforce Platform unifies Data, AI, CRM, Development, and Security into a single, comprehensive platform. It allows users to build every agent and every cloud quickly and safely on one unified metadata platform that integrates enterprise data, AI, security and privacy, analytics, automation, integration, and low code development capabilities. It empowers employees and delivers better customer experiences when you build, customize, and secure your Agentforce and Customer 360 on Salesforce.
Key Features:
- Customer 360: A holistic view of customer interactions across all channels.
- Data Cloud: Centralized data management for better insights and decision-making.
- Einstein AI: AI capabilities for predictive analytics and automation.
- Low Code Development: Tools for rapid application development without extensive coding.
- Security & Privacy: Robust security measures to protect sensitive data.
- Automation: Streamlined workflows to enhance productivity.
- Integration: Seamless integration with existing systems and applications.
- Analytics: Advanced analytics tools for data-driven decision-making.
Use Cases:
- Build and customize autonomous Agents to support employees and customers 24/7.
- Activate customer data across Salesforce applications with relevant insights.
- Create customizable, predictive, and generative AI experiences.
- Build and deploy Agentforce and AI apps with no code, low code, and pro code tools.
- Automate workflows to allow teams to collaborate more easily and drive value for customers.
