Introduction
The NSPCC and Common Sense Media have formed a transatlantic partnership aimed at prioritizing children's voices in the development of artificial intelligence (AI) technologies. This collaboration seeks to ensure that children's safety and well-being are central to tech decision-making processes. Key features of this initiative include:
- Advocacy for Child Safety: The partnership will advocate for children's experiences and safety to be prioritized by tech companies and policymakers.
- Education Programs: They will implement educational programs to enhance digital literacy skills among children in schools.
- Research Collaboration: The organizations will share research to better understand the impact of generative AI on children.
This partnership is particularly timely as concerns about AI-related risks, such as online abuse and misinformation, continue to grow. By focusing on these areas, the NSPCC and Common Sense Media aim to empower children and ensure their safety in an increasingly digital world.

