Introduction
The Common Sense Media study titled "The Common Sense Census: Media Use by Kids Age Zero to Eight" highlights the evolving digital landscape for children aged 8 and under. Key findings include:
- Tablet Ownership: 40% of children have their own tablet by age 2, increasing to 58% by age 4.
- Screen Time: Children maintain an average of 2.5 hours of screen time daily, with gaming time surging by 65% since 2020.
- AI Usage: Nearly one-third of parents report their children using AI for educational purposes.
- Parental Supervision: There is a notable gap in how parents supervise different media platforms, with less co-viewing of short-form videos.
This research underscores the need for parents to navigate the complexities of media consumption in early childhood, balancing screen time with healthy habits and quality content.
